Time to invest in your web site?

Is it time for you and your business to stand out from the crowd by investing in the professional approach to Web site development?

In the current business climate, budgets are tight for all businesses – none more so than for small businesses and sole traders. This understandably means that businesses are reluctant to commit to unnecessary expenses.

As technology encroaches further into everyone’s lives, it becomes more and more important that businesses keep pace with this spread, and maintain a professional image while doing so. In the interest of keeping costs down many small businesses opt for a ‘do-it-yourself’ approach to their Web site. It gets the job done, in a way, and provides a quick and easy Web site for customers to visit. But what of the impression it creates with current – and potential – customers?

Producing your own Web site cuts costs, that much is clear, but what is the intangible cost to your image? It would save you money to print your own business cards on the office printer, then cut them out before giving them to customers, but it doesn’t present the greatest impression, does it?

As the corporate Web site becomes a more and more significant part of a business’ marketing and advertising strategy, it needs to be seen more as a valid investment than a begrudging expense. And sites like Fiverr help reap and rake those individuals who can design a befitting website.

Professional services cost less than you think, especially if you are willing to make a modest start and build from there. No matter how small, there is room for every business to make a start on the Internet, today.

As of October 2002, in Australia alone, revenues from online customers for the year 2002 are estimated at AU$43billion, growing at a staggering 33% per annum. On top of that figure are the countless dollars from customers who made first contact with a business online.

With over 94% of Australian businesses online in some way or another, can your business afford to blend in, with a home-grown, do-it-yourself web solution?

Or is it time for you and your business to stand out from the crowd by investing in the professional approach?

jon m wilson Written by:

As half of the team behind 101projects101days.com, I am a serial starter of things, beginner of projects. I work in bits and in bytes, in words and paragraphs; I work in wood, metal, and paper, in fabric and in leather; I work in fits and in starts. Most of all I work intermittently and inconsistently.

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