Seth Godin is moving on from the world of traditional book publishing. Where is the industry going?
The inevitable growth of the myriad of eBook readers means that electronic formats are clearly the way to go – for some readers.
For others, the good old Dead Tree format wins out.
The two need not be mutually exclusive.
Services such as Lulu www.lulu.com make bridging the gap from electronic to paper easier.
Sure, publish primarily for the electronic market, but make it easy to produce a hard copy for those who want something to hold.
Or read in the bath.
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