In today’s marketplace – a global market place, hungry for information – there is a small niche for everything, no matter how obscure.
With the global reach of the internet today, and the all encompassing, all seeing eye of the search engines, even if your area of expertise is yodelling South American fire jugglers, there are more consumers for your content than you could possibly service – if only you can reach them.
Therein lies the rub.
Reaching them.
Forming a community with them, for them, and around them.
If you build it, they will come – if only they can find it.
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