Jon M Wilson Posts

April 30, 2002 / Articles

Promoting your Web site by any means possible can be a painless task.

There is one sure way to increase the visitors to your Web site and that is promotion, promotion, promotion at every opportunity. Visitors may find your site through search engines, but will be less likely to skim past your site if they have come looking for you in particular. Make sure people know about your Web site.

April 30, 2002 / Articles

Elevating hidden pages through high profile links can bring visitors to your valuable content.

Valuable content within your Web site – whether it is permanent or transitory – can be highlighted to your visitors through prominent linking to guide people directly to the deeper pages of your site.

February 28, 2002 / Articles

When establishing any Web site, particularly for small businesses, there are many less well used advertising channels that open up to local advertisers.

When you are launching a new venture – such as a web site – for your business, it is easy to overlook the local avenues that are available to you for publicity.

January 31, 2002 / Articles

Target your Web site at those customers who want what you have, who you can service, and who will look on the Internet for it.

When it comes to targeting your customers, there is nothing better than following the sales funnel method on which you can read more onĀ, as the more information you have on your customers, the more likely it is that you will be able to address their needs effectively.

July 31, 2001 / Articles

One factor in keeping visitors on your site – and getting them to return, is undoubtedly the credibility factor. The more credible your site is – and by extension, your company – the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

Studies have shown that the four major keys to credibility are reality, details, familiarity and reliability.