Image by slworking2 via flickr.com
Your brand is everything about how you are seen on the internet, and it is increasingly accessible in sophisticated aggregated forms, and there are companies lining up on all sides of the brand management market, for better or worse.
The Gatherers, the Guardians and the Generators are all watching your brand. Continue reading
Trees without leaves, by shaggy359 via flickr.com
The Pareto Rule – or the 80/20 rule – in Social Media terms, suggests that 80% of the value in your social network comes from 20% of the connections.
Take time this spring to prune the dead-wood from your “social graph”, and feed the connections that you want to nurture and grow.
Work your way through your connections – whether through LinkedIn, Twitter, Facebook, or blogs and feeds.
If there’s no value in maintaining a connection, prune it.
