In the shiny technological age of the internet, sometimes it’s the old fashioned skills that make the difference.
Internet audiences have notoriously short attention spans, and are put off very quickly by something that looks fishy – or phishy for that matter.
In the UK, where internet sales are estimated at more than £527M (USD 848M / AUD 789M) Oxford University’s “Oxford Internet Institute” claim that the simple inability to write without spelling mistakes, and without grammatical errors is reducing revenue.
Website visitors may associate poorly written text with phishing scams and be wary of those behind the scenes.
Technical skills are good, but without basic communication ability it all comes to nothing.
What we need now is for Google to use spell checkers and grammar parsers in their ranking algorithms…