Category: Articles

February 1, 2002 / Articles

Target your Web site at those customers who want what you have, who you can service, and who will look on the Internet for it.

When it comes to targeting your customers, there is nothing better than following the sales funnel method on which you can read more onĀ, as the more information you have on your customers, the more likely it is that you will be able to address their needs effectively.

August 1, 2001 / Articles

One factor in keeping visitors on your site – and getting them to return, is undoubtedly the credibility factor. The more credible your site is – and by extension, your company – the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.

Studies have shown that the four major keys to credibility are reality, details, familiarity and reliability.

November 1, 1999 / Articles

A turn of the century paper on managing the ever increasing data storage issues facing small to medium enterprises. This paper largely focuses on storage of electronic mail data, but can be extended to documents and general file stores.

Data is a gas – given the opportunity, it will expand to fill all available storage space.

As time goes by, users will inevitably store increasing quantities of data. As they start to reach the quota levels assigned to them, and subsequently start to exceed their allocated quota it is clear that something will need to be done to resolve this situation.