Relationships are not built without communication – real communication. Your communication should demonstrate genuine empathy for your customers’ needs which will be the basis for building a mutually beneficial relationship with them.
Another key aspect of building a solid, lasting relationship with your customers will be the attitude you display toward them, and your mindset in dealing with them.
Yesterday Small Business Minister Nick Sherry predicted the demise of mainstream book stores within five years. The high Australian dollar, and the rise of online shopping are touted as being behind this.
The philosophy of ‘good enough’ is about cost versus value. There is great benefit all round in objects that are ‘good enough’ rather than the very best they can be.
I’m more than happy to trade high end features and market leading superior quality – naturally at a high price – for qualities that are more important to me: portability, ease of use, and even, economical replaceability.
Meaningless Corporate Bureaucracy brings out a range of ‘coping strategies’ – not unlike a grieving…
Why go it alone when other small businesses around you are in the same situation? Share the load, share the wealth…
Joining together with other like-minded companies can reduce the direct cost to your business when you set up and maintain a Web site.
There are many ways of splitting the cost and complexity of an Internet presence, depending on your circumstances, and the nature of the other partners. You may be looking to share the load with nearby stores in your shopping complex; with other business tenants in your office building or commercial estate; or with a company across town who offers a complementary product or service.